Is your business phone number giving your customers a bad first impression? Here’s how to fix it!
The basic contact details of any business can quickly tell us quite a bit about that organisation.
The business address is an obvious one – a City of London Post Code is clearly very prestigious, but not relevant to the typical photography business.
As photographers we are typically running a relatively small business which will often be run from our home or local studio / office location, and our clients realise this so a fancy business address just won’t be relevant.
But what about your phone number?
Are you guilty of only sticking your mobile phone number on your website? Well why not? Landlines are surely a thing of the past in this mobile age?
Well, did you realise that in countries like the UK where mobile numbers are clearly different from landline numbers, this can cause a certain level of distrust in the mind of your client?
You see when it comes to business, a good solid business would normally have a permanent landline number, wouldn’t they?
But a landline is expensive, and perish the thought of using your home landline and getting calls at all times of the evening!
Then there is the issue of how to separate our business calls from our personal ones – if we are using our mobile phone for our business number, how do we greet callers when we answer the phone?
Furthermore, what if you run different types of photography businesses with different brand names – how do you know how to answer the call properly in the name of your business.
In an ideal world we would all have a dedicated land-line telephone number allocated to our business – but landlines are so costly!
Well I found an extremely cost-effective answer to this age-old problem and it was so easy to setup and use I am kicking myself that I never found this solution earlier.
The answer is “Virtual Geographic Numbers”
These are landline numbers that you own, but you can then forward to your mobile or any other line.
And the cost is under £6 per month.
You can even pick the number yourself and in most cases it can be a local dialling code for your area. OR You can even pick other areas – for example, if you live outside London but want a London Local dialling code you can even do that as well.
When I did my research on this I found there were a lot of companies offering this service, but some were much more expensive than others.
The company I ended up going with was Tamar Telecom and the product I use is their “Geographic Numbers” service https://www.tamartelecommunications.co.uk/telephone-numbers/numbers/geographic-numbers/
The service includes an online dashboard to alter how calls are handled – I can divert it to another number, I can divert it to voice mail (which is then emailed to me). I can also set my business hours, so that calls out-with those hours are routed to voice mail automatically. Work with a business partner or colleage? I can even set up a “hunt group” so if one of us doesn’t answer it goes to the other.
It truly is a brilliant service for the money, and if you want to add a bit of “trust” to your business with a recognised landline number, it’s a very cheap way to do it and will help you separate your business from your personal life.
Stamp out that bad first impression you are giving your customers and get a proper business phone number today!
P.S. I am not affiliated with Tamar Telecom in any way – there are other virtual number suppliers out there as well.
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