Want to know an easy way to market your photography business to millions of people?
Instagram represents an ideal way to show off your photography. Despite this, many businesses do not know how to use Instagram as a marketing tool.
Learning how this tool works can transform your business into something new and hip.
Read on to find out how.
The Secret of Instagram as a Marketing Tool
Many businesses can benefit from using Instagram. However, your photography business can benefit the most.
Photography is an image-driven business. Instagram specializes in bringing high-quality images to millions of users.
Instagram is a social media platform that lets you immediately display your skills in photography. This entices customers and makes them want to hire your services as a photographer.
You can begin marketing with Instagram immediately. However, you must use these following tips if you want to achieve maximum marketing impact.
A Good Profile Photo
Instagram is a social media platform. Users navigate it in a similar way as they navigate Facebook and Twitter.
This means your business will be represented by a profile photo. This is the first thing most customers will see and is the image you will be most closely identified with.
You must have a good profile photo. This photo should use either your own face or the logo of your business
Make sure to center your logo if you use it. The profile is small, so many sure to use a prominent logo or business symbol. The advantage of using a logo is that it helps to build your brand.
Make sure to use a headshot if using your own photo. Otherwise, it may be difficult for users to make out your features. The advantage of using your own photo is that it helps customers feel they have a relationship with your business.
One important way of using Instagram as a marketing tool is to feature similar amounts of men and women in your photos.
The reason for this is that 51 percent of Instagram users are men and 49 percent are women. If you cater too much towards one group, you may turn off the other group.
One natural solution is to showcase different kinds of photos. This may include family photos, photos of best friends, and even spooky Halloween photos.
With enough photo diversity, any user visiting your page will be able to see themselves in one of your photography sessions.
The best way to advertise your photography business is to use photos on Instagram. However, there are advantages to posting occasional videos.
Videos let you highlight authentic customer reactions. Prospective customers can see how happy your customers are during a photo session.
Using video also lets you show off special events. This entices customers and makes them feel like they are missing out.
Finally, video lets prospective customers see how a typical photo session works. This can put someone at ease if they are worried about visiting for the first time.
Instagram is like other social media platforms. It allows you to follow other users and for others to follow you.
You should follow other photographers to get an idea of what the competition is doing. This may also encourage them to follow you back.
Commenting on the posts made by others encourages them to follow your account. They may end up sharing some of the posts you create or commenting on them. Both of these raise your social media profile.
This form of Instagram as a marketing tool is all about spreading positive word-of-mouth from your followers. This form of advertising will seem more authentic to prospective customers and makes them likelier to try your services.
Upgrade to the Business Account
Anyone can use Instagram. The majority of accounts are personal accounts. However, you should switch to a business account as soon as possible.
You can easily convert to a business account if you have a Facebook profile. Start by opening the Instagram app on your mobile device.
Click on your profile and then click on the gear symbol. Next, click the button that reads “switch to business profile.”
You must now select a Facebook profile to associate with the Instagram account and fill out additional information. Afterwards, you will have access to certain business profile perks such as Instagram Insights.
Instagram comes with free analytics known as Instagram Insights. These provide valuable data about the people who visit your account.
After switching to the business profile, select your profile and then click on the chart symbol. This provides several different analytic measurements.
You can easily discover how many followers you have recently gained or lost. You can also see when your followers are likeliest to log on and demographic information about their accounts.
Instagram Insights also lets you see which of your posts have performed better than others. Ultimately, this allows you to learn more about your audience and to tailor your content to what they will like.
One popular Instagram option is to create Instagram Stories. This is a collection of different photos and videos you have posted. You can provide additional editing and create a customized story for your followers.
These stories disappear after twenty-four hours. They have become a popular way for individual users to share their lives while knowing the content will soon disappear. This makes these Stories feel authentic and engaging.
It is quick and easy to create an Instagram Story. Users can link to stories they have created and can quickly become part of the 250 million daily Instagram Stories users.
The Bottom Line
Even the best photographers need help using Instagram as a marketing tool. Fortunately, you don’t have to figure everything out on your own.
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