There are currently more than 7 million bloggers in the world, and that number is always on the rise.
It’s clear that this is a form of content people gravitate toward. If you have a photography studio, it’s important for you to crack the marketing code and set yourself apart from others in your field.
Starting a photography blog for your studio can be one of the best ways to build up your photography brand. There are however, a lot of things you’ll need to know so you can execute a sound strategy.
In this post, we’ll explain everything you need to know about creating a photography blog.
Choose a Photography Blog Focus That Fits Your Brand
While your photography company is indeed a business, you need to focus on the people connection first.
Photography is a form of art that creates an emotional response in people. Your blog should complement that. When you focus on what makes you unique and what you believe in, you’ll have a better opportunity to build your brand.
Get creative when brainstorming what you hope to impart. For example, if you take pictures of exotic locations around the world, your blog could focus on travel tips and insider information on some of your favorite photos.
The possibilities are endless when you understand your brand and build your blog around it.
Don’t Forget to Show Off Your Wares
Your photography blog will need to be text-based, so that Google will read it properly, but as a photographer, you also need to make your blog photo-centric.
You don’t need to necessarily make the blog a gallery for your work, but your best photos should be on display.
When blog readers get to regularly see examples of your best work, it’s only natural that they’ll reach out to you for photography services.
Optimize Your Blog for Mobile Platforms
Mobile platforms are a rapidly growing segment of your market–no matter what market you’re trying to hit.
In fact, mobile web use recently surpassed desktop web browsing.
Because this segment is growing quickly, you need to make sure your company blog is set up for mobile consumption. Your web designer should be familiar with all major mobile devices so your site looks great on all of them.
Your photos and content still need to look stellar as your mobile users view them.
Make Valuable Pillar Content
Evergreen pillar content is where it’s at when trying to grow your photography blog.
People should be able to stop by your blog and catch up at any point in time. You’ll need some key posts that let people know what you’re about and what services you provide.
Becoming an authority is the most important part of becoming a blog author. It builds trust and helps you tailor your content to an intrigued audience.
Constantly Audit and Improve Your Blog
Having a blog is one thing. But you’ll also need to improve it so it can live to its full potential.
One way to do this is by checking our free site audit report.
With this report, you’ll see how your blog is doing in terms of efficiency and traffic. You’ll also see how you’re stacking up against your competition.
At the completion of one of these reports, you’ll get a grade and a score. The report will also let you know where your blog is weak and what you can do to improve it.
Build Avenues for Monetization
The main way to make your blog worthwhile is to find avenues of monetization.
This can happen in a lot of different ways. You could consider:
- Directly referring people to buy your photos or book your services
- Perhaps selling eBooks related to photography and other subjects
- If you have the skills and knowledge you could also provide on or offline courses or other such training services
When you have these monetization avenues laid out, your blog will be more successful and can help sustain your business.
Come Up with a Unique Name and Domain Name
What’s in a name? Well, actually, there’s a lot in a name when it comes to your company blog.
The name needs to be something catchy that people will remember and want to revisit. One way to find out if you’ve got a winner is to get in touch with someone you trust and pitch it to them.
If they have to ask you several questions about the name to fully understand it, you might want to keep searching for a different blog name.
You’ll want to use your imagination and come up with something that you believe in and feel proud of. Make sure that a suitable domain name is available for the blog name that you choose and of course that it ties in with your brand.
Publish Consistent, High-Quality Content
Above all, you need your blog to be good! Focus on putting out nothing but high-quality content on a very regular basis.
When people get used to seeing your posts regularly, your brand will stay on their mind and your credibility will be established.
You’ll be in a great position to build trust in your audience, which also means they’ll be more engaged with you.
Set a consistent posting schedule and make sure you’re always maintaining a very high standard.
Hire Professional Help
If you need more help coming up with ideas for a blog, we’d love to help you out.
At MyPhotoCTO, we can give you the assistance you need. Whether you’re starting your blog from the ground up and looking for hosting, or wanting to give your current blog a makeover, we can help make it happen.
To get the most out of our website support services or to ask any questions, please contact us today.