If you’re a photography business that is trying to put yourself out to drum up more business, your website is crucial.
Finding a web designer that can build your site is a key part of building a brand for your photography business. You can’t just pick any random template and hope to get success from your photography website.
Below, we’ll explain why you need a top-notch website to market your photography services.
Let’s take a look.
1. Choose Photos That Best Showcase Your Photography Services
When you are ready to search for a web designer that can build your photography services site, make sure you’re first and foremost considering your work.
This means deciding which photos in your portfolio are best and which strengths you’d like to focus on.
Studies make it clear that choosing a niche helps you better reach your audience, gives more freedom over setting prices and cuts out a great deal of competition.
Run through your archives strategically, taking emotion out of the process.
Ask yourself what impression the customer is getting from you when browsing your gallery. Play around with different photo sizes and resolutions, and get a site audit that keeps it running at optimum speeds.
2. Select a Site Template That Suits Your Artistic Style
A photographer needs a website that is visually intensive.
However, the graphics of the site will clash with your photos unless you deliberately choose to complement them.
The best way to go about this is by reaching out to a graphic designer who also sees your vision. Many web designers have graphic artists on staff that can create a wonderful custom template to match your photography work.
Select a nice balance between text and images, white space, neutral colors and striking typography.
There are plenty of web designers that specialize in these sites, so you should have no issues finding someone that gets your vision.
3. Simplify the Purchase Process
Never lose sight of the fact that your photography business is just that — a business.
While showing off your work is key, people need to know how to buy from you.
The best way to go about this is to design the site with a simple purchase and checkout process. This way, you won’t lose out on business and will be able to get more out of your conversions.
4. Select the Best Domain Name
Your domain name speaks for you and is a critical part of your branding process.
Because of this, you need to put some serious thought into the name that you choose. Select something that is SEO-friendly, and that people can easily remember.
Your web designer can also run a domain name search and help you find the perfect fit. It’s important to nail down this factor since it is the name that you’ll be posting on your social media, business cards, and other marketing tools.
A solid domain name, on top of optimizing your photos, will go a long way toward making it easier for people to find you.
5. Make Sure You Can Easily Incorporate Social Media
Social media is where most of the online conversations take place. Because of this, you need to be sure that your site is set up in a way that lets you take part in that conversation.
For best results, choose a template that lets you sync with your social media pages and share links easily.
Studies show that social media sharing breaks the ice with viewers in a manner that increases your sales.
Having a presence on social media sites like Pinterest and Instagram are even more helpful when you can seamlessly weave them into your website.
6. Choose a Site That Helps You Communicate With Buyers
Customer support and communication are key when it comes to choosing your photography services website.
Most importantly, the site should have clear communication options to see previews of their photos, work through edits with you and decide on which prints they like the most.
Consider incorporating chat portals and security measures that will streamline communication.
This is key for any kind of photography services you specialize in.
7. Stay Away from Flash (No, not that kind of Flash LOL)
With certain browsers and mobile platforms steering clear of Flash, it’s best that you avoid using it for your photography website.
Adobe itself is completely phasing out Flash by 2020, so don’t get stuck in the past when creating your site.
There are plenty of ways to show of your multimedia without using Flash-based processes.
8. Mobile Optimization Is Key
Mobile is the most important platform today since it’s the way that the majority of people access the internet.
Be sure that your site looks great on any mobile device, and that your photos are sized in a way to fit.
When people access the web on their mobile devices, they typically use different browsing processes than people who are browsing on their laptop or desktop.
Typically, this means that people want quick information when using mobile devices. So as a result, mobile-optimized sites are generally more stripped down.
9. Keep It Simple
Above all, never forget that your photography is the most important part of this equation.
Your website should act as a foundation to complement your photos, rather than getting in the way of it. This means you should do everything you can to make a site that is straightforward and simple.
This is crucial because you need to grab your viewer’s attention right away.
Studies indicate that we have an 8-second attention span and that many web users will click out before then if you don’t immediately grab their attention.
Hit them with your best stuff up front, rather than creating convoluted distractions.
We Can Help
When you need a site for your photography business, My PhotoCTO is here to help!
We work with photographers of all kinds and can help you create the beautiful site that your photography business deserves.
Contact us to learn more.